If you could have a gigantic billboard anywhere, what would it say and why? If helpful: Are there any quotes you think of often or live your life by? – Question from Tim Ferriss’s book Tribe of Mentors: Short Life Advice from the Best in the World

Hard choices, easy life.
Easy choices, hard life.

Nothing truly meaningful or lasting has ever being created in a short period of time. If you learn the story behind any great success you realize how many years went by and hard choices were made to achieve it. Reaching for more is not only an act of ambition, it also comes from passion and love. Nothing is achieved because of easy choices. I believe that people can endure any hardship if it is sensible and constructive. Hard choice means never retiring, because the brain has to be engaged in finding new solutions in the moment, not just remembering old formulas. Hard choices make us wiser, smarter, stronger, wealthier, and easy choices reverse our progress, focusing our energies on comfort or entertainment. In every difficult moment ask yourself what is a hard choice and what is an easy choice and you will know instantly what is right.